Friday, March 20, 2020
The Road vs. Room Essay Essays
The Road vs. Room Essay Essays The Road vs. Room Essay Essay The Road vs. Room Essay Essay Essay Topic: The Road The Road vs. Room Essay A personââ¬â¢s beliefs are very special. They are what make us unique and different from every other human being in this world. At the same time, people will share some similar beliefs while still maintaining their individuality. Jean-Jacques Rousseau, for example, believed that humans are good and are naturally empathetic towards each other. Now take Thomas Hobbes who believed that human nature is bad and that individuals desire power and glory, which results in constant war. A vast majority of people believe in one of these two viewpoints, or a mixture of both. In the book entitled Room by Emma Donoghue, a man named Old Nick traps a woman, named Ma, in a room where she gives birth to a boy named Jack. When they finally get out, the book consists of the two adjusting to normal life in which Jackââ¬â¢s mother teaches him that people can be trusted and for the most part are good. Jacksââ¬â¢ motherââ¬â¢s beliefs reflect the beliefs of Rousseau. Similarly, in the novel The Road by Cormac McCarthy, a man and his son, whose names are never given, travel across post-apocalyptic America where evil surrounds them at every turn and the father teaches his son that everyone, for the most part, is bad and cannot be trusted. The world that surrounds the two is of waste, savage and war and the views the father teaches his son strongly depict the thoughts and beliefs of Thomas Hobbes. While both novels consist of intensive parent and child bonds that exist under extreme circumstances, they are quite the opposite specifically in the beliefs the parental figures instil in their children. Ma teaches Jack that humans are generally to be trusted in Room, while the Man teaches the opposite to the Boy in The Road. In Room, other humans can be trusted for help because while there is some bad in all people, they are basically good, while in The Road, most other humans are viewed as bad and cannot be trusted, yet the Boy and the Man view themselves as good people.
Wednesday, March 4, 2020
Learn How to Organize Your Content Marketing in 2017 (Free Course)
Learn How to Organize Your Content Marketing in 2017 (Free Course) Building new, effective habitsà can be hard. Thatââ¬â¢s because we naturally resist change. Instead of going to the gym, we binge-watch TV shows. Rather than eat a salad, we raid the office candy supply. Despite our best intentions, these are the sorts of patterns we tend to fall into. Why? Goals worth achieving are typically difficult to attain. Thatââ¬â¢s part of the issue. Another is we sometimes lack the knowledge and tools required to help make new habits feel automatic. The key is finding ways to do things easier and automatically, until our old habits become distant memories. This principle is key to getting organized (and staying that wayà for the long haul). And thatââ¬â¢s exactly what youll learn to do when you join the Marketing Strategy Certification courseà by . How To Organize Your Entire Marketing Strategy In Less Than 2 Weeks (FREE Course)So, What Is This Marketing Strategy Certification Course All About? The course is broken up into five lessons, each covering a different part of the long-term planning process. Each lesson includes a worksheet (plus free bonus guides and templates) to help you plan a lean and actionable marketing strategy. When youââ¬â¢re finished, youââ¬â¢ll have a fluff-free documented content strategy and marketing calendar to keep you focused and organized for an entire year. By the end of this FREEà two-week course, youââ¬â¢ll have learned the following: How to set overarching marketing goals that your content efforts will support. How to plan which types of content youââ¬â¢ll create (and never run out of ideas). How to keep it all organized on one calendar throughout the year. Youââ¬â¢ll also get access to the following: Threeà live-action workshops taught by our own Jordan Loftisà and Emma Tupa. A private Facebook user group to discuss the course content with other current (and past) students. If youââ¬â¢re new to , weââ¬â¢ll hook you up with an exclusive free 21-day trial. Recommended Reading: A Crash Course in Your New Content Calendar [Demo] And What Am I Going To Learn? So far, weve given you a high-level summary of what this course has to offer. Next, letââ¬â¢s take a deeper look at what youââ¬â¢ll learn. Lesson 1, Behind the Scenes: Setting Goals and Priorities You need goals before you start creating content. Otherwise, whatââ¬â¢s the point? The first lesson in this course is devoted to determining which goals and metrics are most important for you. Youââ¬â¢ll also establish which high-level business goals your marketing efforts are meant to help achieve. Lesson 2, Behind the Scenes: Establishing Content + Social Strategy Once you know why youââ¬â¢re creating content, youââ¬â¢ll need to know what content to create. Sometimes itââ¬â¢s hard to know where to start. If youââ¬â¢ve been creating content for a while with mixed success, you might want to know how to do more of what works best. If youââ¬â¢re beginning from scratch, you probably feel even more overwhelmed. After all, there are so many different things you could create, share, and talk about. How do you choose which ideas to pursue and which channels to use? Thatââ¬â¢s what weââ¬â¢ll figure out in this lesson. First, youââ¬â¢ll learn how to use Google Analytics to discover your top-performing content. With that data in hand, you can note what that content has in common, so you can create even more high-performing stuff. Then, weââ¬â¢ll move onto social media, determining which platforms you need to be on (and what to create and share so you donââ¬â¢t end up throwing in the towel by September). Lesson 3, Behind the Scenes: Brainstorming and Ideation No one likes staring at a blank page. Marketing requires constant creativity. You need fresh ideas all the time to build and retain your audience. That can be a lot of pressure, especially when you need to sustain a consistent schedule for a full twelve months (and beyond). Thatââ¬â¢s where this convenient brainstorming process comes in. After your goals are set and content strategy is established, itââ¬â¢s time to get down to brass tacks and decide what youââ¬â¢ll actually create. Following our three-step process, youââ¬â¢ll be able to easily generate a monthââ¬â¢s worth of ideas in under an hour. Repeat that once a month, and your content calendar will never be blank. Learn how to keep your content calendar full with this free course from @Hereââ¬â¢s how it works: 10 minutes of throwing out ideas. 10 minutes of scoring each idea. 10 minutes of narrowing those ideas down. Once youââ¬â¢ve talked through all your ideas with your team (and dropped them onto your calendar), youââ¬â¢ll likely find youââ¬â¢ve spent about an hour total on ideation. Youââ¬â¢ll also probably notice the quality level of your ideas is higher than it would be struggling on your own or simply waiting for inspiration to strike. Lesson 4, Behind the Scenes: Understanding the Science of Scheduling One of the most common questions we get asked is, ââ¬Å"When is the best time to publish [INSERT TYPE OF CONTENT].â⬠Another variation we frequently hear is, ââ¬Å"Do you know the best times to post on [INSERT SOCIAL CHANNEL].â⬠You might even be wondering how much email you should be sending. You can stop wondering. After this lesson, youââ¬â¢ll know. Even better, youââ¬â¢ll be able to act and start scheduling content the best way. Recommended Reading: Best Time Scheduling is the Easy Way to Get More Engagement [New Feature] Lesson 5, Behind the Scenes: Building An Actual Content Calendar This is what it all comes down to, right? In the last lesson, youââ¬â¢ll build a real marketing editorial calendar you can actually use. Weââ¬â¢ll walk you step-by-step through the process of creating a calendar yourself in Google Docs (or you can use the included template). Weââ¬â¢ve written blog posts on how to create content calendars before. Quite a few of them, in fact. However, what this course offers is context for how to use a calendar effectively as an integrated piece of your overall marketing strategy. When you have content thatââ¬â¢s connected to your goals, all mapped out in one place, your calendar becomes your central planning hub. Itââ¬â¢s your main point of reference to see everything youââ¬â¢re working on, giving you a high-level view of whatââ¬â¢s going on. Blog posts. Social messages. Email newsletters. You can even add podcasts, videos, brochures, events- literally anything youââ¬â¢re working on can (and should) go on your calendar. And this is whatââ¬â¢s key to keeping yourself (and your team) organized for an entire year. The centerpiece that holds everything together. Recommended Reading: New Live Demo: An Insiders Look at Whats New (and Whats Next) for Course Registration Closesà Tuesday, July 25 If this sounds good (and we hope it does), the next step is to register by Tuesday, July 25, at 11:59 p.m. CT. Need extra convincing? Hereââ¬â¢s a summary of everything youââ¬â¢ll get: A lean and actionable year-long marketing strategy in just two weeks. This course wonââ¬â¢t just give you information and leave you on your own from there. It provides the templates you need to develop a simple strategy focused on helping you stay organized while executing great marketing. It wonââ¬â¢t detail everything you could possibly plan out; rather, itââ¬â¢ll give you just the pieces you need to get to work without wasting time. A real calendar you can put to use. Weââ¬â¢re big believers in content calendars (and we should be, considering weââ¬â¢re a content calendar company). If youââ¬â¢re curious what kinds of results an organized calendar can help you achieve though, look no further than us. Our blog receives 1.3+ million pageviews a month, our email list has 190,000+ subscribers, and our 120,000+ strong social media following grows every day. Everything you need to succeed. With more than a dozen additional bonus templates and guides, youââ¬â¢ll have a complete toolbox for marketing success. To cap it all off, course registrants will also get a free 21-day trial. That way, you can use our software free if youââ¬â¢d prefer it versus a spreadsheet (and weââ¬â¢re thinking you probably will- we eat our own dog food here, and we wouldnââ¬â¢t consider working without our own all-in-one tool). And youââ¬â¢ll be able to make ââ¬Å"getting my content organizedâ⬠one habità you wonââ¬â¢t break.
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